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WHERE FOUNDERS ARE
Customers are already asking where they can buy in-store.
Buyers are being approached. Trade shows attended. Doors knocked on. And yet. Tumbleweed. Like pushing against something that will not move.
The product is not the problem. It never was.
Retail requires a different set of foundations to DTC. Supply chains that can handle volume. Pricing that holds at retail margins. Operations built for wholesale. A product development process that does not cost time and margin it cannot afford to lose.
The brands that get into the right shops are the most prepared businesses with the best products and strongest foundations.
WHO AM I
Years spent on the other side of the table.
Working in retail buying for John Lewis, Next, tails.com and Laura Ashley, those decisions about which brands made it to the shelf were mine to make.
The brands that got a yes were prepared, values-intact, and built for what came next.
That experience now goes to work for the founders who are ready to make their move.
HOW I WORK
Three ways to work
together.
01
The Scale Readiness Diagnostic
Find out exactly where the business is strong, where it is leaking, and what must be true before the next growth move. This is where we start.
02
Retail Readiness Sprint
The strategy and foundations to move from DTC into retail properly. Built around the product, the margins, and the values. Not a template.
03
Embedded Consultancy
For founders who want someone alongside them through the actual build. Supplier onboarding, product development, distribution decisions. Capability built into the team.
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